I’ve always thought it’s a little odd that despite 71% of the Earth’s surface being covered in water, reports of global water shortages are steadily increasing. Especially when I happen to live in a county that seems to be in a sate of perpetual rain!

But the fact is there’s a huge difference between sea water and fresh water, and the demand for the latter is causing millions to suffer across the globe. The assumption that this is simply an issue for those in underdeveloped countries is a myth. In fact, the United Nations reported earlier this year that predictions suggest within 15 years, the world water supply will fall short by at least 40%, and continue to rise. It will soon affect every single one of us.

An infographic I came across recently shows that those small things our mums always told us off for doing when we were young – like leaving the tap running for too long – aren’t helping the situation either. Luckily, it also reveals that there are quite a few things we can actively do to help reduce our “water footprint”, and make the most of this life giving liquid. Not surprisingly, reducing our meat and dairy intake – which, along with chocolate is one of the biggest drain on fresh water supply – can have significant benefits.

Custom Made, the lovely makers on the below infographic, say:

“Fresh water consumption has doubled since World War II and is expected to rise 25% by 2030. All of this water use takes a toll on the planet and can create water scarcity which effects up to 2.8 billion people around the world at least one month out of the year. Explore ways you can reduce your water footprint in your home.

Dual flush toilets, turning off the tap while scrubbing dishes, and using a rain barrel to collect outdoor water are all great ways to reduce your water footprint. There are many simple changes you can make in your day to day life that can positively impact your water use and lessen the effects of water scarcity.”