I think we’ve all experienced that feeling of excitement, which quickly turns to anxiety, when a special invitation leaves us freaking out about what to wear. It’s one of the oldest and most unavoidable situations, no matter how comfortable and confident you feel within yourself. Whether it’s a party, wedding, conference, or simply meeting someone new for the first time, we all want to make a good impression and visually represent who we think we are inside.
So, when I was recently invited to attend the Observer Ethical Awards, with the scary sounding dress code of “Sustainable style”, I experienced this vain but natural freak out. If I could even claim to have some form of style in the first place, I would feel a little less nervous. But unfortunately, my outfits usually consist of charity shop hauls and friends hand-me downs. Naturally due to my “make do and mend” approach not simply that I’m a complete fashion-phobe!
However , determined to at least attempt some kind of eco sophistication, I did some digging to see if I could find my own unique sustainable style, without spending more money on one outfit than I would normally spend in a year at the Cats Protection charity shop!
The good news is, my search was easier and closer to home than I thought. It turns out Cornwall is already a bit of a hub for eco fashion, so I don’t have to roam too far to kit myself all green and shiny!

Like many counties across the UK, Cornwall has always been extremely proud of its own home-grown produce; not least because down here we see ourselves as a county within itself! From clotted cream and pasties, to tin mining and the iconic surf culture; Cornwall naturally and seamlessly balances both its historic and modern identities. So it shouldn’t really be any surprise that 5 of the best ethical fashion brands happen to be Cornish… Continue reading Is Cornwall a new hub for ethical fashion? →